You may have heard the phrase “Email is dead”. While this may seem true to some, professional digital marketing experts can accurately say that that phrase is far from the truth. Email is a growing digital platform that hasn’t stopped growing since its creation a few decades ago. Since then, businesses and everyday individuals use their email accounts every single day, making it the perfect space to market to potential customers. Read below to discover why email marketing is more relevant now than it’s ever been.
Creates Meaningful Relationships with Your Customers
Have you ever received an email with such an interesting tagline that you couldn’t help but open it to see what it was all about? These small messages are one of the most important parts of email marketing to grab your customer’s attention and tell them why they need to invest in your business. Not only this, but it allows your customers to develop a more personalized relationship with your brand by reaching out to them directly, rather than waiting for them to discover your business on their own. If you haven’t set up an automated emailing system with Right Click Digital, Inc. now is the time! Start reaching your customers in a more personal way with our email marketing services.
One of the reasons why email marketing has stayed popular for so long is the simple fact of how affordable it is over any other marketing technique. Customized ads can be pricey and are not always guaranteed to reach your customers, however, email marketing sends a message to your customers directly, making it harder for them to skip or scroll past. If your small business is on a budget and looking for ways to grow your customer base, email marketing is the perfect solution for you. Call our office today to speak with a digital marketing professional on how you can invest in an email marketing campaign.
Reaches A Specific Audience
When it comes to marketing online, the entire goal regardless of what you are advertising is to reach as many potential and existing customers as possible. With email marketing, not only are you reaching every one of your customers that know the quality of your business, but you are also reaching out to customers that may not have invested in your products or services, but that was interesting enough to give you their email address. Other marketing techniques are not as precise in the way they target their audiences, that is why email marketing still holds a high place as a popular digital marketing platform.
Tracks Your Customer’s Actions
With a direct line to your customers, the only thing email marketing would need to have to be an exceptional marketing technique is to track the actions of your customers. Oh, wait – it does. With precise technology, our email marketing services provide specific data on which emails your customers are clicking on, how long they read the email, and which ones are not doing so well. This feedback allows you to know exactly what your customers want to read and will undoubtedly increase your customer traffic.