The digital marketing industry is constantly growing, which means there are new terms and guidelines that agencies need to follow to help their customers better. Responsive website design has been a term floating around for over a decade and is just as important now as it was when mobile devices were becoming popular. At Right Click Digital, Inc., we work with small businesses in Rockledge, FL and the surrounding areas by creating mobile-friendly, responsive website designs that help embody your brand or services. Make sure your custom website is accessible and convenient for your mobile users and keep reading to understand why now it’s important to invest in responsive marketing today.
What is Responsive Design?
So, what exactly does it mean for you to have a responsive web design? Essentially, all it means is that your website has been formatted specifically to match the screen size on which it is being viewed. The goal of a responsive website design is to avoid unnecessary scrolling, awkward design placement, or pages that are hard to navigate. When a website is not mobile-friendly, it lacks the convenience and appeals that most all potential customers are looking for in a business. If you’re interested in learning more about how a responsive design can help your website, contact Right Click Digital, Inc. in Rockledge, FL.
Why Should You Invest in Responsive Web Design?
In today’s world, multi-tasking on multiple screens is considered common knowledge and is expected in many professional settings. Therefore, having a website that accommodates screens of all sizes is extremely important for the customer experience. The last thing anyone wants when viewing a website is loading complications, broken links, or low-resolution images. At Right Click Digital, Inc., our team uses responsive web design techniques for every one of our clients in Rockledge, FL. Having a mobile-friendly website means less overall maintenance, higher conversion rates for your business, and improved SEO that will have your site ranking in no time. Get in touch with our team at 618.607.0058 to learn more about the benefits of having a responsive web design.
Responsive Web Design Improves SEO
SEO, or search engine optimization, is the process of increasing traffic to a website using techniques such as keyword integration, local city targeting, and other marketing strategies. Unfortunately, not utilizing a responsive web design eliminates the benefits of SEO, affecting your ranking on search engines like Google. At Right Click Digital, Inc., SEO is one of our many specialties and comes hand in hand with responsive website design. When your website can adapt to multiple devices, it is more likely than non-responsive websites to rank due to the guaranteed frequency of traffic. Customers like good-looking, easy-to-maneuver websites, and if yours isn’t responding as well as some of your competitors, that can be a deal breaker for business.
Adapts to All Future Devices
One of the many questions we get regarding mobile-responsible website designs is what about the new devices that come out every year? One significant benefit of a responsive website is the ability to adapt to screen resolution – even sizes that haven’t been created yet! This is possible due to our creation through highly advanced content management systems like WordPress that constantly adapt to the ever-changing digital marketing environment. Get in touch with our team at Right Click Digital, Inc. to learn more about our website marketing services for small businesses in Rockledge, FL.