An analytics report is a great way to monitor your small business’s website traffic and leads. In the online market, Google Analytics and other business analytics systems have allowed entrepreneurs to grow their brand alongside their digital audience. At Right Click Digital, Inc. in Terre Haute, IN we’re here to help you understand your analytics reports so that you maximize your digital marketing campaign and grow your business. Keep reading below for tips on how to view important reports of your website’s popularity.
Website traffic is by far one of the major ways local clients turn into lifelong customers. If a customer cannot find a website for your services or your website is plain and unorganized, most visitors are going to skip right over your business and go to a competitor. The website traffic graph through Google Analytics shows how many visitors have visited your website, separated by day, week, month, year, and even lifetime visits. Contact Right Click Digital, Inc. at (618) 607-0058 in Terre Haute, IN for expert digital marketing services to help your website become on the top searches on Google.
The source/medium report gives small business owners information on what things are working for their website, and what isn’t. If people are frequenting your home page but not your services page, this shows what areas of your website may need work, and which ones are doing well for your local clientele. At Right Click Digital, Inc. we use the source/medium report to generate leads and sales for your business you can increase or decrease your marketing budget based on your report results.
Mobile Performance Report
The mobile performance report is one of the most important pieces of data that small businesses owners should pay attention to. This report shows how much traffic your website is getting from a mobile device, how long individuals are staying on your website, what pages they’re visiting, and how that traffic has lead to sales. The reason why your mobile performance report is so important is that over 60% of all online searches are done through a mobile device. If your website is not optimized for mobile users, you are losing out on 60% of the population right off the bat. Mobile website optimation = much more success and sales for your small business in Terre Haute, IN.
An SEO report, otherwise known as a Search Engine Optimization report, shows how many people are finding your website through their search results. If you have very little text on your website or have too much with not enough relevant keywords, chances are you have very low data scores for this report. To increase the amount of traffic you have coming to your website due to SEO tactics, you will need to invest in custom content creation from digital marketing experts like ours at Right Click Digital, Inc. in Terre Haute, IN. When using Google Analytics, make sure to check out the three types of SEO reports available: Queries reports, Landing Pages reports, and Geographical Summaries reports.