With over 1.16 billion users – yes, we said billion, Instagram is one of the most popular social media platforms in existence, meaning that it is the perfect place to market your local business in central Illinois! According to new research, over 90% of Instagram users follow at least one business, making Instagram more than just a fun place to upload and comment on pictures, but an endless business market that can help you increase your sales and customer base. At Right Click Digital, Inc. we are here to help every one of our clients succeed through social media; keep reading below for expert tips on how you can improve your Instagram marketing skills!
Clearly Define Your Marketing Goals
You may be thinking, “of course I have my marketing goals defined, I am a successful business owner!” What we mean is, when it comes to social media, posting a variety of random informational posts about your business or images and videos with no context is just as ineffective as not posting at all. Potential customers immediately look for a business’s purpose and if that purpose aligns with what they need. For example, if you own a beauty shop, is your purpose to sell cruelty-free, vegan makeup that is healthy for your skin, or is it to make young women feel beautiful with natural-looking shades and products? Customers will want to engage with your business if your marketing goals and purposes are clearly defined. Right Click Digital, Inc. offers expert social media marketing services for clients in central, IL! Give our team a call today!
Know Your Target Audience
Your target audience is by far the most important reason why you are creating an Instagram or social media account in the first place. Without potential buyers looking for reasons to invest in your business, there wouldn’t be a market in the first place. At Right Click Digital, Inc. in central Illinois, we recommend doing a little research to help you best define your target audience. Start with an overarching audience such as the United States, and slowly narrow your audience to something more like “women in between the ages of 18 and 30 that like coffee”. The more niche your market, the more likely you are to attract customers that are looking exactly for what your business can offer. Our social media experts have years of experience providing social media marketing services for a variety of businesses and target audiences, let us help today!
Optimize Your Business Profile
While it may seem like the content on your profile is more important, the way you perceive yourself before any potential customer clicks on your page is essential. Instagram only allows businesses to represent themselves in 150 characters, meaning that you have to use it wisely to make the best first impression possible. We recommend using 30 characters for your business name, 30 characters for your username, a clickable URL for your website, a category your business represents, contact information, and any call-to-action buttons like “call now” or “learn more”. Call Right Click Digital, Inc. in central Illinois for help with creating the perfect business profile on your Instagram account.
Create Visually Compelling Content
When Instagram first started back in 2010, the main selling point of the platform for businesses and social media users was the focus on pictures and videos as a way to present a brand or express your feelings. With Myspace and then Facebook, using text-based statuses was the norm, now individuals and marketing experts were being challenged to represent themselves using a single component.
When improving your business Instagram, focus on creating visually compelling content that shows the true meaning of who and what your business represents. At Right Click Digital, Inc. we have over 20 years of experience in social media marketing and know just how to make creative content for your Instagram that works. Call us today at (618) 607-0058 for more information on how you can better improve your business’s Instagram.