The Importance of Quality Content on Your Website

While the design and layout of your website are essential to how well is it reciprocated by potential customers, the content on the pages matters just as much. Believe it or not, there is a science to digital content writing that is meant to both inform and increase rankings to help your small business become […]

Are ALT Tags on Images Really That Important?

In 2018, Google launched a new and improved campaign highlighting the changes made to its image search interface. These changes allowed for Google users to search for an image using specific and accurate keywords, forever changing the way we look at SEO and ALT tags. So to answer lightly yes, ALT tags really are important! […]

Should My Business Be on Instagram? 

Person holding out an unlocked cell phone with a social media network image hovering above the screen

So, you have a Facebook page for your business, but you’re wondering if Instagram will help boost your brand awareness and sales? The short answer is – absolutely! Instagram is one of the most popular social media platforms around the world and continues to grow every single year. While Facebook is the grandfather of business […]

Why Video Marketing Is the Most Important Marketing Trend In 2020

Hands making a square around a video marketing icon of a video playing

It is no secret that videos have become one of the most important forms of communication for businesses in 2020. With COVID-19 forcing both customers and business owners to stay at home as much as possible, videos have been the one way to keep in touch and stay relevant in such an ever-changing economy. Video […]

Why Custom Marketing Is Beneficial For Your Business

If you own a small or local business, you know firsthand that choosing the right marketing techniques are essential to the growth of your brand. One of the most beneficial digital marketing techniques is having a completely personalized and unique image to attract potential customers. There are many ways that a business can personalize their […]

Why Running Custom Ads Through Facebook Can Help Grow Your Business

Cell phone and laptop screens open to Facebook business ad center for small businesses and customer liking Facebook posts

There is no doubt that Facebook is one of the best social media platforms for marketing both local and commercial businesses. With over 2 billion people active on Facebook alone, why not take your brand’s marketing campaign to the next level by targeting social media users in your area? Whether you’ve been in business for […]