So, you have a Facebook page for your business, but you’re wondering if Instagram will help boost your brand awareness and sales? The short answer is – absolutely! Instagram is one of the most popular social media platforms around the world and continues to grow every single year. While Facebook is the grandfather of business marketing, Instagram stands to be Facebook’s trendy grandson with a knack for marketing through visual instead of textual elements. Regardless of what your business specializes in, you belong on Instagram to market your products and services alongside other local and corporate named businesses. What are you waiting for? Keep reading below see why your business should be on Instagram right now!
Instagram Builds Trust with Your Customers
Believe it or not, Instagram has built a platform based on trust. Business trust their customers to see their brand for what it really is, and customers trust brands for being so open about how and why they do business. Building trust with your customer is essential to gaining an advantage over your competitors and showing the transparency of your business through personal images and links to your custom designed website and possible online shopping page. Let Right Click Digital, Inc. get your business known on Instagram today with our expert social media marketing services!
You Can Use It to Bring Traffic to Your Website
On Instagram, your images often portray various sales, products, and personal content that helps attract your target audience to your business. However, Instagram can do more than just present images related to your brand – it can also help bring customers to your website, and the more clicks you receive on your website, the higher your business will rank on search engines like Google and Bing.
The higher your rank, the more traffic you receive, and the more successful your business becomes – easy as that!
You Can Link Your Products or Services
One of the most common posting trends on Instagram is the ability for businesses to post links to their products and services for direct purchase through an external website. Millions of businesses have taken advantage of this feature that Instagram provides, making it the #1 platform for product discovery, investing, and shopping in every country across the world. If your website offers direct shopping services, let Right Click Digital, Inc. manage your Instagram page today!
Instagram Helps Build Your Reputation
While Facebook is almost necessary for businesses to start their social media presence, Instagram helps build your already established reputation. Instagram is one of the top platforms where a wide range of users age from early teens to late 40s, all of which love to share their opinions on products or services they receive that can heavily influence your business.
What are you waiting for? It’s time to build your business’s reputation on Instagram, and our experts at Right Click Digital, Inc. are here to help you every step of the way.