• Search Engine Marketing in Fairview Heights IL

  • After your website has been professionally designed and built with SEO techniques implemented throughout, the next step is to let your organic views increase. However, sometimes with brand-new sites, it doesn’t always happen as quickly as you’d like. An alternative to playing the waiting game, is playing the paying game. A great way to generate organic views to your website is via paid advertising and has been proven to increase interest for your business and website. Our team at Right Click Digital works collaboratively with you to produce an attention-grabbing landing page and couple it with a targeted PPC ad campaign to help boost your web traffic.

  • What is PPC Advertising?

    Pay Per-Click (PPC) advertising is the practice of which advertisers pay each time a user clicks on one of their online ads. Search engine algorithms seek keywords and relevancy when ranking a website within your local area. Advertising spots are awarded to advertisers based on who pays the most and the SEO score of your landing page in relation to the user’s search inquiry. 

  • In the age of the internet, when most people have a problem or question, the odds are that they go to Google or another search engine for answers. Understanding this already gives you a head start over the competition. Search engines use algorithms to rank (sort) websites on SERP’s based on their SEO scores. The more relevant the content – the better chance your website has of being seen!

    The PPC advertising goal is to convert clicks into profit. This is done by creating quality, creative and provocative content and effective landing pages. Thanks to research and understanding ideal keywords relating to your business, we avoid overpaying for keywords to help stay within your budget and maximizing your ROI. Curious about how PPC can help? Contact one of our reps today with any questions!

  • Why PPC Advertising?

    PPC can be beneficial to small business owners to help separate them from the competition. While the thought of bidding on clicks can sway business owners away, our team knows how to utilize the Ad Auction bidding system to help make the most of your ROI. PPC advertising can benefit your business by:

    • Ad Auction (bidding system) lets you regulate how much you spend
    • High relevancy score gives you a jumpstart on the competition
    • Targeted campaigns give you freedom to spend money where you need to
    • Utilize the latest SEO tools to identify the more relevant keywords
    • We don’t overbid
    • Competitive bids and effective keyword strategy help keep costs low
    • Quality content transforms clicks you pay for into calls for your business