• Search Engine Marketing in Benton IL

  • When your customized SEO-filled website is finished and gone live, the next step is to wait and watch the organic traffic increase. However, brand-new sites take time to get established and make its way to the top pages of SERPs. If you don’t want to wait around for results, there is always the option to pay. Paid advertising techniques help increase interest and traffic for your business and website. The experts at Right Click Digital work with you to produce an attention-seeking landing page and pair it with a PPC ad campaign to increase your website views.

  • What is PPC Advertising?

    Pay Per-Click (PPC) advertising is the practice of which advertisers pay each time a user clicks on one of their online ads. Search engine algorithms seek keywords and relevancy when ranking a website within your local area. Advertising spots are awarded to advertisers based on who pays the most and the SEO score of your landing page in relation to the user’s search inquiry.

  • In the age of the internet, when most people have a problem or question, the odds are that they go to Google or another search engine for answers. Understanding this already gives you a head start over the competition. Search engines use algorithms to rank (sort) websites on SERP’s based on their SEO scores. The more relevant the content – the better chance your website has of being seen!

    The PPC advertising goal is to convert clicks into profit. This is done by creating quality, creative and provocative content and effective landing pages. Thanks to research and understanding ideal keywords relating to your business, we avoid overpaying for keywords to help stay within your budget and maximizing your ROI. Curious about how PPC can help? Contact one of our reps today with any questions!

  • Why PPC Advertising?

    Pay per-click campaigns are great for small business owners who are trying to stand out from their competition. Bidding on clicks can seem expensive and not in the budget for your business, but it has a proven success rate and our team has experience utilizing Ad Auction bidding systems to eliminate the risk of overbidding. Our PPC advertising can help your business with:

    • Ad Auction (bidding system) lets you regulate how much you spend
    • High relevancy score gives you a jumpstart on the competition
    • Targeted campaigns give you freedom to spend money where you need to
    • Utilize the latest SEO tools to identify the more relevant keywords
    • We don’t overbid
    • Competitive bids and effective keyword strategy help keep costs low
    • Quality content transforms clicks you pay for into calls for your business