• Search Engine Optimization Promotes Organic Search Success For Businesses in Springfield & Fairview Heights IL

    Even though you have this wonderful website, nothing is guaranteed when it comes to the internet. It’s not enough to just have a website; you have to be doing the right things to rank your pages as high as possible. The closer to page 1, the more people will see your page. Lucky for you, you can contact the marketing professionals at Right Click Digital for details about SEO best practices that may help you climb the search rankings to ultimate visibility!

  • What is Search Engine Optimization?

    Search Engine Optimization (SEO) is the culmination of all the methods and techniques used to get your page to rank as high as possible. While this consists of mostly technical terms, our digital team knows how to use these methods to best optimize your site for search engines. While no guarantees can be made about how high our page may rank, at the very least, you want to ensure you’re doing all that you can to make your website visible to search engines and optimized for the right keywords that help make you relevant. SEO factors that may affect search rankings include:

  • Content – The words on your page matter more than anything. Search engines look for pages with relevant, high-quality content.
    Keywords – Using the right words means just as much as using many words. The right keywords help your pages get seen by searchers that need you.
    Location – Target the right areas to ensure the best chance at converting clicks into calls.
    Page Title – Page titles optimized for the right keywords/locations help search engines accurately index your page.
    Meta Descriptions – These are the windows into your site – short descriptions that let searchers know what you’re all about.
    Headings – Designated headings make it easy for Google bots to determine the relevancy of your website/web pages.

  • *** These are just a few of the factors that can affect your search rankings. At RCD, we target hundreds of factors to give your site the best chance of rising in the rankings!***