• Search Engine Marketing: Pay-Per-Click Advertising & Paid Search for Businesses in Springfield and Fairview Heights IL

  • So, you’ve created your website and you’ve received interest from a few local customers. But, how do you keep that momentum going? How can you drive even more traffic to your business and translate those clicks into calls into sales? Pay-per-click advertising has the potential to be a valuable and affordable addition to your digital marketing strategy. Call and talk to our marketing representatives about your business to find out if PPC advertising is right for you.

  • What is Pay-Per-Click Advertising?

    Pay-per-click advertising (a.k.a. keyword advertising or cost-per-click) is a form of marketing where advertisers place bids on the keywords that are most relevant to their businesses. Then, advertisers are ranked based on their maximum bid and their quality score. The quality score measures how relevant you are to the search query.

  • It starts with a search query from a customer that needs something. They enter their search terms, and the search engine uses a complicated algorithm to compile a list of pages that are relevant to those terms.  When a customer clicks on a sponsored ad, the advertiser must pay the search engine the amount of that bid, regardless of if the user that clicked translates into a sale.

    The goal of PPC ads is to convert those clicks into paying customers. To avoid overpaying for clicks that aren’t customers, you want an approach that targets the audience and geographic location that makes the most sense for your business. This helps maximize ROI.

  • How Can PPC Help My Business?

    Pay-per-click has proven an effective means of advertising and expanding into new markets. However, PPC isn’t perfect, and businesses can benefit from the help of a marketing professional that understands the ins and outs of this market including how to target the right areas and most relevant keywords, stay on budget and maximize where your advertising dollars get spent.

  • Why Choose RCD For PPC?

    • Our marketing professionals use the latest keyword research tools to target the right people in the right places.
    • We make sure you stay on budget, never overbidding for clicks that aren’t going to maximize your ROI.
    • We try to make PPC more affordable for small business with competitive bids and a practical strategy that works for you.
    • Our digital marketing team creates compelling online ad copy that helps turn clicks into calls.

    Questions about PPC? Call (618) 607-0058 to speak with a marketing representative.