• Paid-Search Platforms in Greenville, IL: Search Engine Marketing

  • It doesn’t matter how effective your SEO score is; increasing organic web traffic takes time. It is a marathon, not a spring. However, that doesn’t mean you can’t speed up the process. Right Click Digital offers paid search strategies known as pay-per-click advertising that helps boost your web traffic more rapidly. This search engine marketing strategy is great for your ROI and can help establish relevancy for your website, too.

  • What is Pay-Per-Click Advertising?

    Pay-per-click advertising is a form of marketing that involves bidding on clicks, and it exists in varying forms across many platforms. The most common of the PPC platforms is Google AdWords, which allows advertisers to bid on keywords that internet users enter into search engines. With PPC advertising, your ads are placed in sponsored ads sections of the Search engine results pages (SERPs). Your ads will be placed based on the relevancy of your business to the search terms.

  • The whole process starts with a local consumer that’s looking for a good or service. The pull out their digital device of choice and open Google to search the web. Upon entering search terms, the search engine will mobilize, combing through billions of website to find top results. A search engine uses a complicated algorithm to judge the contents of websites at blazing speeds. We bid on keywords that are relevant to you, which helps drive traffic to your website.

    Pay-per-click advertising can get confusing, but the main goal is to entice people to click and convert those clicks to calls with thoughtful and attractive content. Furthermore, we constantly evaluate your performance to ensure we aren’t overbidding on clicks and we are staying on budget.

  • Why Pay-Per-Click Advertising

    PPC advertising gives small business owners a chance to compete, because it helps them stand out from the rest. While bidding on clicks can be intimidating, it is a proven technique and our experience gives us the knowledge of knowing when to bid and how much. Guaranteeing we never overbid. However, we do believe in the statement ‘you have to spend money to make money’. Our PPC advertising includes:

    • Bidding system for cost control
    • High-quality content gives you a leg up on the competition
    • Targeted campaigns allow you to spend where you want to
    • Keyword research helps us target the right keywords in the right markets
    • Avoiding overbidding helps us maximize your ROI
    • Competitive bids and practical strategy help keep your costs low
    • Compelling content will transform clicks into calls