• Paid-Search Platforms in Edwardsville, IL: Search Engine Marketing

  • The website is built, and it’s been taken live – now what? Will you start seeing lots of people clicking, calling and spending at your business? Unfortunately, you probably won’t see wild success right off the bat. There are websites all over the internet that are optimized for the same keywords, and you need to allow time for your site to build up the relevancy needed to achieve top search ranking results. However, Right Click Digital uses paid search techniques including search engine marketing that can help you achieve those results faster. With cost-effective strategies, we avoid overspending for a strategy that maximizes ROI!

  • What is Pay-Per-Click Advertising?

    Pay-per-click advertising is a form of marketing that involves bidding on clicks, and it exists in varying forms across many platforms. The most common of the PPC platforms is Google AdWords, which allows advertisers to bid on keywords that internet users enter into search engines. With PPC advertising, your ads are placed in sponsored ads sections of the Search engine results pages (SERPs). Your ads will be placed based on the relevancy of your business to the search terms.

  • The whole process starts with a local consumer that’s looking for a good or service. The pull out their digital device of choice and open Google to search the web. Upon entering search terms, the search engine will mobilize, combing through billions of website to find top results. A search engine uses a complicated algorithm to judge the contents of websites at blazing speeds. We bid on keywords that are relevant to you, which helps drive traffic to your website.

    Pay-per-click advertising can get confusing, but the main goal is to entice people to click and convert those clicks to calls with thoughtful and attractive content. Furthermore, we constantly evaluate your performance to ensure we aren’t overbidding on clicks and we are staying on budget.

  • Why Pay-Per-Click Advertising

    The idea of bidding on clicks may be concerning to some business owners because bidding on clicks doesn’t guarantee a call from that specific click. However, the process isn’t as complicated as it seems, and it can actually be a huge benefit if you employ a proper strategy. Here are the benefits of working with our team on your PPC advertising strategy.

    • Bidding helps you control what you spend
    • High-quality score gives your website better paid rankings
    • Targeted campaigns allow you to stay on budget
    • We target relevant terms with the latest in keyword research
    • We avoid overbidding to maximize ROI
    • We keep costs low with a well-planned strategy
    • Compelling content transforms those clicks to calls