• A Paid Search Platform: Search Engine Marketing in Decatur IL

  • Despite having proper SEO tactics and tools, utilizing keyword-heavy and interesting content, organic web traffic takes time, especially if your website is rather new. However, Right Click Digital does have solutions to help, such as offering the power of paid search that helps draw awareness and jumpstart your website with traffic. Our experts at Right Click Digital use paid search techniques that help you achieve that organic traffic faster. Utilizing cost-effective methods, we help avoid overspending with a strategy that helps your search engine results. 

  • Pay-Per-Click Advertising

    Pay-per-click advertising is a form of marketing that involves bidding on clicks, and it exists in varying forms across many platforms. The most common of the PPC platforms is Google AdWords, which allows advertisers to bid on keywords that internet users enter into search engines. With PPC advertising, your ads are placed in sponsored ads sections of the Search engine results pages (SERPs). Your ads will be placed based on the relevancy of your business to the search terms.

  • When a customer needs a good or service, many times, they look to the internet to bring it to them or help them find it. They use search terms to help narrow down the billions of websites out there that are filled with endless information. They enter the terms in the search bar, and from there, the search engine uses an algorithm that ranks pages based on the terms they used. The most relevant pages go to the top with low-quality, reproduced pages being left out.

    The main goal is to lure people to click and convert those clicks to calls using unique and interesting content. Furthermore, we constantly evaluate your performance to ensure we aren’t overbidding on clicks and are staying within budget. 

  • Why Pay-Per-Click Advertising

    Pay-per-click advertising adopts the old motto “you have to spend money to make money.” And in this case, it couldn’t be more accurate. While bidding on clicks may not sit right with some business owners, it is a proven system that has helped countless numbers of business owners increase their sales and awareness. At Right Click Digital, we don’t just waste money bidding on key terms. With heavy research, we take advantage of relevant keywords used within your geographic location and bid on those terms to help maximize your SEO score. Some reasons PPC ads can be beneficial to your business:

    • Bidding system for cost control
    • High-quality content gives you a leg up on the competition
    • Targeted campaigns allow you to spend where you want to
    • Keyword research helps us target the right keywords in the right markets
    • Avoiding overbidding helps us maximize your ROI
    • Competitive bids and practical strategy help keep your costs low
    • Compelling content will transform clicks into calls