While some business owners think that putting paragraphs of information on their website is beneficial for customers, in all reality, a website is meant to be a quick summation of services, company history and experience, and contact information to generate sales. Unfortunately, the wrong type of content on a website can be detrimental to a business’s success. Keep reading our blog below for tips and tricks on how much content is enough for your website and what type of content is the best to increase sales in Effingham, IL.
What Is the Optimal Word Count for Your Website?
While every website is different, according to SEO standards, there is an optimal word count for each page on your website. For the best SEO performance, each page of your website should be between 600-700 words. If your pages are less than 300 words each, Google tends to consider your website too “thin” and therefore will not show up as easily as other sites within that 600-700 range. We know that finding the perfect balance for your website can be challenging, that’s why our team at Right Click Digital, Inc. in Effingham, IL is here to help every step of the way.
The Type of Business You Have
The type of business you have depends on what kind of content you are going to want on your website. Companies that include information about health care, insurance, law, and other special services are going to have a much different content approach than companies that are laxer and thrive on community involvement. Either way, our experts at Right Click Digital, Inc. sit down with you to determine the tone you’re wanting to take for your website. All in all, the amount of content on your website is going to be largely determined by the type of business you own.
How Complex or Simple Is the Content?
Believe it or not, the simplicity or complexity of the content is dependent on the type of business you own. If you run a family restaurant in Effingham, IL, the content of your website is going to be fun, friendly, and easy to understand, if you run a law office, however, you’ll want your website to represent your skill level, meaning your content should reflect a formal tone. At Right Click Digital, Inc., our content writer has years of experience writing for small businesses and will research your company to make sure the right content complexity is chosen for your website.
Quality Over Quantity
It may seem like the more keywords on your website, the better it will rank on Google, however, that is not always the case. A custom-built website with integration of images, videos, transitions, and minimal content will most likely rank better on search engines than a website that describes everything there is to know about all of the services you provide. Whether you’re wanting a lot or a little of content on your website, make sure that the content you do have is written with the utmost quality in mind. Relate to your audience, make it easy to understand, and get your point across to the potential client so that you can convince them that you are the best choice for the services or products they need.
At Right Click Digital, Inc. in Effingham, IL, we provide custom content for our clients so that their website ranks above their competitors. Invest in quality digital marketing services today when you call (618) 414-4226.
