How Artificial Intelligence Is Changing the Digital Marketing Industry

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How Artificial Intelligence Is Changing the Digital Marketing Industry

Artificial intelligence has been in the works for decades. Not only has it made a huge impact on how we interact as a society, but it has changed the way small businesses market to their customers online. Since the creation of the chatbot in the early 1990s, digital marketing has grown into one of the largest digital platforms crafted and performed by both humans and machines. At Right Click Digital, Inc., our digital marketing experts work with a variety of AI tools including Adobe Photoshop, Biteable, and live chat technology to create customer-friendly websites for small businesses in Central Illinois. Keep reading below for more facts on how artificial intelligence is and has changed the digital marketing industry.

Predicting Customer Behavior

With years of trial and error crafting the perfect artificial intelligence that is almost indistinguishable from a natural human response, AI chatbot technology has finally perfected the ability to predict customer behavior. Data collected from customer and bot interaction paired with predictive analytics can help business owners predict what their customers are interested in, which products and services are getting more attention, and what can be improved in the entire process. If multiple customers are asking about information for one specific service, chatbots will identify this common behavior to predict and prepare for a similar future interaction. Call Right Click Digital, Inc. today for expert live chat, artificial intelligence services.

Personalizing the User Experience

A person in a yellow shirt holding up a smartphone with messages from an artificial intelligence chatbot from a small business's website in Central Illinois.

Artificial intelligence has been used to improve digital marketing for decades. It wasn’t until chatbots were created for the internet in the 1990s that the opportunity for AI customer assistance was discovered. Now, chatbots have an endless number of programmed responses that are completely dependent on a customer’s unique response, making each interaction and conversation personalized. At Right Click Digital, Inc. in Central Illinois, we care about the personal experience of every internet and social media user, that’s why we utilize only the best chatbot technology in all of our custom web designs. Provide endless assistance to your customers with our personalized chatbot services today.

Recognizing & Analyzing Customer Needs

At Right Click Digital, Inc. in Central Illinois, we use various AI technology including chatbot integration into many of our custom website designs. Thanks to continuous development in artificial intelligence, our team of digital marketing experts can specifically detect a customer’s needs through data collection. Whether your customers are having trouble finding information about a specific service or are inquiring about your current weekend hours, our chatbots satisfy your customer’s requests while letting us know exactly what your website needs to be completely user-friendly. Interested in AI chatbot technology for your website? Contact us today!

Utilizing Marketing Content

A person in a blue button-down shirt holding a black smartphone with a conversation from artificial intelligence bots on a small business’s website in Central Illinois.

Last but not least, one of the most important creations within artificial intelligence that have changed the digital marketing industry is the ability to utilize content to get results. What this means is that content creation tools such as Adobe Photoshop and the online video creating system Biteable, help our digital marketing team create quality content to use for your custom website. With videos and images being the top two forms of marketing that a majority of internet users are drawn to, AI technology has made it significantly easier to create and distribute powerful ways to promote your business. At Right Click Digital, Inc. we use a variety of AI-integrated tools to help market your business in Central Illinois. Give us a call today at (618) 607-0058.

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- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703

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- Site Info:

- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703

right click digital logo

- Social:

- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703