With the influence of technology stronger than ever in 2020, it is more than common to find a website on every type of service and interest imaginable. However, shockingly, a recent study in 2019 found that 46% of small businesses in the United States still does not have a website for their company.
Many business owners claim that they do not have the skill, time, or money to create their own website, but with even the smallest investment can have an even greater reward!
If you own a small business in central Illinois, keep reading to see why investing in a website is essential to the growth and success of your business.
Your Business Won’t Be Considered Without A Website
As a small business, it is no secret that the hardest part of reaching your customer base is the newness or lack of your company’s online presence. Larger commercial companies have the luxury of being known by millions of consumers without needing to be searched through leading search engines like Google or Bing. Without a website, your small business will not have the opportunity to be found by consumers, and instead their business will go to your competitors, regardless of your expert services.
Generally, customers briefly research the service or product they are looking for before buying to see which provider has better reviews, rates, or even the best web design. Don’t let your small business go unnoticed! Call Right Click Digital, Inc. for quality services regarding website creation, design, and marketing that will help rank your business #1 in your area.
Consumers Are Constantly Making Internal Judgements
It may seem like a simple process when a customer chooses to purchase a service or product online. Many individuals seem to think that a consumer knows exactly what they want from who they want, when that is far from the truth. Customers will research and compare the product or service they are interested in for hours, or even weeks before finding a business that meets their needs.
In fact, everything from the reviews of your customers on Google or social media to the design of your website will influence a consumer’s decision to purchase a service or product from your business.
At Right Click Digital Inc. we work with small business owners to create a custom, well-functioning, and aesthetically pleasing website to capture the attention of your customers. Call us today for our specific digital marketing services in central Illinois.
Let Your Website Represents the Best of Your Business
One of the greatest advantages you have as a small business owner is the opportunity to create your own image and market yourself to your customers exactly as you choose. Without a website, your business’s reputation is left in the hands of your customers and employees, both of which can produce positive and negative reviews that can influence the future success of your business.
Having a custom website for your company allows you to pick and choose exactly what you want your customers to read and see about your company and how your services or products can benefit them.
Let Right Click Digital, Inc. represent the best of your business with our expert digital marketing and design services. We have an experienced team of designers, marketing specialists, and writers to create a custom website that accurately portrays your business.
Social Media Just Isn’t Enough
You may be thinking, “I have a Facebook page for my business, why do I need a website?” That is a great question! There is no doubt that social media is one of the greatest platforms for small businesses as a way to connect with your customers and promote your services or products. However, many consumers do not find a business’s social media page until they have already researched their website.
Websites are more than just pages of text and pictures of your services; they are an ingrained part of our society as the universal stamp of professionalism and trust that 100% of online consumers look for when making a purchase. If you do not have a website, how are you conveying to your customers that you are better than your competitors? While an interactive social media page may be enough to grab the attention of future consumers, a website is the only way to ensure that your small business is being recognized by individuals specifically looking for your services.