Creating the Perfect Email Marketing Campaign

Digital content writer creating personalized email marketing content for a small business in Central IL with a wooden @ symbol on an office table.

Creating the Perfect Email Marketing Campaign

As a small business owner, you are no stranger to receiving promotional emails from other companies. Major name brands are notorious for sending out multiple meals a day regarding their brands and promotions, so why can’t you do the same? At Right Click Digital, Inc. in Central Illinois, we offer customized email marketing services for companies looking to reach out to local clients. Whether you own a restaurant or auto repair shop, our team is here to give you the best tips on how to create the perfect email marketing campaign for your company. Give us a call today and keep reading below to learn more!

Create A Catchy Subject Line

The first thing your customers see in an email is that bolded subject line. Unfortunately, this is where a lot of businesses fail in their email marketing campaigns. Potential customers are constantly looking for something that catches their eye; multiple ways to do this can be to put your current offer in the headline like “Get 50% on your next car repair service!” or, “Need a maid service? Here’s $20 off your next in-home cleaning!”. These catchy subject lines are what are going to attract your customer’s attention or make them delete the email immediately. Our digital content writers at Right Click Digital, Inc. specialize in email marketing services, call today for more information.

Make Sure Your Email Offers Real Value to the Customer

Digital marketing expert using a work laptop to write custom email marketing content for a client in Central IL with email and profile images covering the screen.

At the end of the day, you are not the only business marketing its services and products to the same customer. Chances are, they get dozens of emails every day asking them to look and something or “Click Here!”, so how are you going to make your emails stand out? At Right Click Digital, Inc. we suggest making sure that every one of your emails offers real value to your customer. Whether you are offering a promotional coupon or advice on how to keep their home clean after a family get-together, always offer something that they can use in the future – this will surely put your business above others! Our email marketing services at Right Click Digital, Inc. are here to help you every step of the way.

The Shorter the Better

If you have a career that involves constant emailing back and forth, the last thing you want is to receive a lengthy message that can be summed up in a few sentences or less. The same goes for consumers receiving emails from businesses they have subscribed to. Unfortunately, maybe people that sign up for alerts from businesses avoid overly lengthy emails due to lack of time or interest. Do not bore your potential customers, make your emails short and to the point to give them a sense of what you are advertising and why they need your products or services. Give Right Click Digital, Inc. in Central IL a call for expert advice on email marketing.

Mix it Up

Email marketing expert looking at a computer screen to create email content for small businesses in Central IL.

While the whole point of email marketing is to find creative ways to inform potential customers of your business and the products or services that you offer, sometimes it is good to mix up the content you’re giving your subscribers. Sending out a boring, informational email once every week is a good way to have your emails deleted or unsubscribed entirely. Give your customers unexpected and new content like personalized emails addressing them directly or a fun quiz that they can take in the body of your email. Change is always good and mixing up the emails you send to your clients will only benefit your business. Call Right Click Digital, Inc. at (618) 607-0058 to get more information on our unique and personalized email marketing services in Central Illinois.

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- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703

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- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703

right click digital logo

- Social:

- Company:

(618) 607-0058

Corporate Office

2008 Vandalia St. Suite 1
Collinsville, IL 62234

Springfield Illinois Office

1405 Stevenson Dr. Ste. 4
Springfield, IL 62703