Your business has been serving your local area for years, but you’re looking to create a new image that stands out from your competitors, so what do you do? Redesign your current website, of course! Right Click Digital, Inc. in Decatur, IL specializes in website design, branding, and logo creation to give your small business the marketing boost it needs to be successful. While planning out your redesign checklist, don’t forget to include these 4 tips that are essential to your business’s success!
Assess Your Website’s Current Performance
Whatever platform your current website is built through, there are options to access the analytics, or data, that track everything from customer visits to how long someone stays on your website. Accessing your current website’s performance can help in your redesign project to show what exactly needs to be changed, and what parts of your site are ranking well with your clients in Decatur, IL. If you notice that customers are staying on your home page longer than your services page, this could indicate that there is a lack of appeal in anything from the layout of the text to the quality of your product images. Either way, accessing your current website’s performance is a huge benefit and must have on your website redesign checklist.
Review & Update Content
When redesigning your current website, getting caught up in the overall design is expected, however, the content on your website is a major part of ensuring your website looks and sounds its best. Regardless of whether you wrote the content yourself or had an outside company write it for you, Right Click Digital, Inc. in Decatur, IL makes sure that all your current content is put through a revision process by our content writer. If you have any new services you’d like to add to your page or get rid of a few sections entirely, this is a step you don’t want to miss on your redesign checklist. Before your website goes live, we make sure that every word, sentence, and comma are in place and up to your standards.
Map Out Your Customer’s Journey
Your website is meant to be a one-stop-shop for potential customers in your local area to get all the information they need on your products, services, specials, and instant confirmation on why they should choose you over your competitors. One of the most important steps on your checklist is physically mapping out your customer’s journey by looking at your website from their perspective. Our web designers at Right Click Digital, Inc. in Decatur, IL strategically and intentionally place every image, video, and piece of text on your redesigned website in the perfect positions to entice visitors and guide them to their final choice of contacting your company. Having a clear idea of your customer’s journey is a sure way to create a successfully marketed website.
Develop an In-Depth Design Idea
When redesigning your website, it’s easy to fantasize about the final image of the project, but it’s important to do all the steps necessary to bring those visions to life. Before leaving it up to our builders to create the perfect website for your business, sit down and develop a clear design plan for every page, section, and even the types of images you want on your website. This helps our builders get a better idea of the type of design you’re looking for, while setting the foundation for a smooth building process, cutting as much as half of the design time! Right Click Digital, Inc. in Decatur, IL is here to help you in your design process every step of the way. Give us a call today at (618) 607-0058 to schedule a free consultation for expert website redesign services.